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Facebook is the second largest social network on the web, behind only myspace in terms of traffic. Primarlly rocused of high school to college student, Facebook has been gaining market share, and more significantly a supportive user base. Since their launch in February 2004, they’ve been able to obtain over 8 million users in the U.S alone and expand worldwide to 7 other English-speaking countries, with more to follow. A growing phenomenon let’s discover Facebook.
The Facebook Phenomenon
First, let’s start by looking into Facebook in a broad spectrum – as the network, the phenomenon, the company and its brand.
History
Originally called the facebook, Facebook was founded by former-Harvard student Mark Zuckerberg (while at Harvard) who ran is as one of this hobby project with some financial help from Eduardo Saverin. Within months, Facebook and its core idea spread across the dorm rooms of Harvard where it was very well received. Soon enough, it was extended to Stanford and Yale where, like Harvard, it was widely endorsed.
Before he knew it, Mark Zuckerberg was joined by two other fellow Harvard-students-Dustin Moskovits and Chris Hughes-to help him grow the site to the next level. Only months later when it was officially a national student network phenomenon, Zuckerberg Harvard to pursue their dreams and run facebook full time. In august 2005, the facebook was officially called facebook and the domain facebook.com was purchased for a reported $200.000.